Working to make decisions based on certain frames is
certainly beneficial. Wharton on Making Decisions (2001) ascertains that frames
simplify things and thus influences our thinking and decision making (p. 137).
There are certain challenges associated with using frames, however. These are
referred to as “frame traps” which
refers to distortion by “imposing mental boundaries on options…[and creating]
yardsticks and reference points…[and] communication issues within a
company”(Hoch, Kunreuther, Gunther, 2001, p. 137). One frame trap in particular
refers to what is called “frame blindness” which is when you set out to solve a
problem or make a decision for which you have created a mental framework with
little thought and it causes you to overlook the best options or lose sight of
important objectives. Several factors can contribute to frame blindness; the
illusion that one has the complete picture when they do not, overconfidence and
overestimation of what we know, and frame conflict. There are several ways such
framing traps can be avoided; conducting a frame audit which involves
“surfacing your or your organizations frame or frames, understanding the frames
of others, and developing an appreciation of new emerging frames” (Hoch,
Kunreuther, Gunther, 2001, p. 142). Once can also identify and change
inadequate and faulty frames and eventually with this comes the mastery of
reframing techniques.
If I am honest, this whole concept of frames has been made a
bit over complicated in Wharton’s text. I do think there are various ways of
stating this information without being made to feel like I have been reading
around in circles. What I have gathered is that often poor or ineffective
decisions are made based on some cognitive error. Frames are a set of ideals
(cognitions) we have about a scenario and how to deal with it. As discussed in
previous chapters many decisions are made based on preconceived notions and
past experiences; sometimes this proves to be accurate in the current situation
and sometimes not so much. “Frame traps” arise due to our own imposition of
current preconceived notions on a current situation and “frame blindness”
results in which case we do not realize we are doing it and become over
confident in what we think we know. To
remedy these instances you would need to make note of what it is you think (or
your organizations thinks) is known about current scenario, ask others involved
what they think, and come together to share ideas. If upon this reflection it is
found that there are errors, the examination and alteration of thoughts is
required. Please correct me if I am wrong, but the moral of the story here is
“don’t assume”.
In this area I am quite an expert as I often assume and we
all know what that makes me; often wrong. HA! In one instance of a “frame
trap”, I was overly confident in my relationship with someone and decided
impulsively to pool our resources and move in together. I did not use previous experience as a guide
(my existing frames) otherwise I would have been running for the hills. Still, my overestimation and overconfidence
in my supposed knowledge of this person allowed me to assume that this time it
would be different. Different person, same result. Hills…me…running. I can exemplify a myriad of similar examples
of frame traps (cognitive errors) in my personal relationship decision making
epic failures.
Organizationally, I think that up until recently (the past
two years) there has been an instance of frame blinds going on in the assumption
that its best not to fix what is not broken. Well, it might not have been
broken, but it wasn’t working at its best. We made a transition as a department
from reactive advising to proactive (intrusive??) advising. We no longer wanted
to operate under the same framework we always had, so after some frame
auditing, identification of faulty frames, and reframing some major changes
were made to the way we do business day to day. It has been very successful,
however I think that the one area lacking is that the audit/reexamining of
frames needs to happen more frequently that it is. Tweaks and adjustments need
to be made.
Through this process I have learned not to be impulsive,
overly confident, or assume things in my personal life. Taking note of what is
what, my frames, and my gut feelings can help me to identify some real traps
and perhaps assist me with making better decisions. I am glad I have a long
life ahead of me in which to grow and learn and not be such an ass-umer.
References:
Hoch,
S. J., Kunreuther, H., & Gunther, R. E. (2001). Wharton on making
decisions. New York: Wiley.